Strano + Pettigrew Design Associates

Brand architects. Brand builders.

Category Archives: Packaging

Packaging Design—Coffee

In 2014, following Second Cup’s rebranding, we were asked by their marketing team to look at redesigning their coffee packaging. Of all the creative explorations we developed, this was one of our … Continue reading

December 16, 2016

The Wheatless Gourmet

The Wheatless Gourmet is a line of gluten-free hors d’oeuvres recently launched by VP Brokerage. With the trend in gluten-free meals well on the upswing, VP Brokerage is offering this … Continue reading

January 8, 2016

2015 Holiday wine labels, tissue + cards

Nothing says “Happy holidays” like a hearty bottle of Barolo. So this year for the holidays we decided to design some labels for our favourite Barolo to share with clients, … Continue reading

December 19, 2015

Second Cup—Holiday 2014

We were very pleased to have been asked by Second Cup to design their 2014 holiday campaign. A challenge in the sense that one of Second Cup’s largest competitors uses traditional, seasonal … Continue reading

November 7, 2014


Züküdla is a Canadian company dedicated to creating superior quality feeds that address the challenges faced by zoos, breeders and collectors alike. Their mission is to be the source for unique diets … Continue reading

August 12, 2013

Banff Ice Vodka

We recently developed a brand refresh with Beam Global for Banff Ice Vodka. Clear label on the front, updated tweak to the word mark and a new illustration for the … Continue reading

April 11, 2013

Dark Horse Canadian Whisky

Dark Horse Whisky – Alberta Premium’s Darker side. Dark Horse is a breakthrough whisky that is bolder, richer and discernibly Canadian. Our strategy was to take a type-driven approach to the … Continue reading

September 5, 2012

Canadian Club Mixed & Ready – National Launch

Last year Strano and Pettigrew Design Associates were selected by Beam Global to design the primary and secondary packaging for the new Canadian Club pre-mixed, ready-to-drink brand extension. With a … Continue reading

March 14, 2012

Canadian Club Mixed & Ready

Our latest packaging project for Beam Global Canada. Canadian Club just released two pre-mixed cocktail formulas, C.C. and Ginger and C.C. and Cola, just in time for summer. The mixed … Continue reading

June 27, 2011

Alberta Premium 30 Year Old Limited Edition

We recently finished the packaging on this true Canadian classic. A special thanks to Craig Samuel’s team at the S1 Group for the outstanding photography.

March 14, 2011

V&A Truffles Brand identity

This is the brand work created for our new truffle importing company. Since truffles come in black and white – so was the approach to this design system.

November 10, 2010


Brand architects. Brand builders.

Strano + Pettigrew is a Toronto based creative firm with a passion for strategic design, fully integrated campaigns and brand building. S+PDA has always strived to pursue an architectural approach to projects—meaning a well-researched, strategic framework supports each and every execution.

With a strong emphasis on traditional typography, S+PDA develops compelling creative solutions in the areas of brand strategy, campaign development, visual identity, packaging, custom publishing, experiential, print design and new media.

The agency serves clients nationally and abroad, spanning a diverse range of industries, while always ensuring that the authenticity of a client’s brand is at the core of every execution.

Enter your email address to follow this blog and receive notifications of new posts by email.

Follow S+PDA on Twitter