Strano + Pettigrew Design Associates

Brand architects. Brand builders.

Category Archives: Identity

4Front Developments

4Front Developments is a custom home builder whose core focus is on modern design incorporating natural elements and personalized features. We developed a simple, contemporary symbol that represents the 4F of the brandname … Continue reading

December 6, 2016

The Wheatless Gourmet

The Wheatless Gourmet is a line of gluten-free hors d’oeuvres recently launched by VP Brokerage. With the trend in gluten-free meals well on the upswing, VP Brokerage is offering this … Continue reading

January 8, 2016


Anna Kari is a Canadian owned brand of beautiful, hand made knitwear. Stunning designs hand crafted by Anna Zygowski. Photography by Ian Ross Pettigrew                 … Continue reading

May 30, 2015

Dental Corporation Brand Identity

Dental Corporation is a leader in the development of dental business processes. As a world-class business partner to leading dental practices across Canada, Dental Corporation has made it their mission to “bring … Continue reading

November 11, 2014

Second Cup—Flat White

Second Cup Canada has introduced the Flat White to its menu of espresso based coffees. Strano + Pettigrew was asked to develop a nation-wide launch campaign that would introduce this … Continue reading

September 16, 2014


Züküdla is a Canadian company dedicated to creating superior quality feeds that address the challenges faced by zoos, breeders and collectors alike. Their mission is to be the source for unique diets … Continue reading

August 12, 2013

Campbell & Lee Investment Management

Campbell & Lee—Well respected, independent wealth management firm lead by renowned investment and business expert Bruce Campbell.

April 12, 2013

Childhood Cancer Canada

The Childhood Cancer Canada Foundation was recently re-positioned as the champions of childhood cancer with a focus on “Victories.” Previously known as ”Childhood Cancer Foundation Candlelighters Canada” the name was simplified … Continue reading

April 11, 2013

Natural Born Runner Magazine

We’re so pleased to have been asked by The Eddington Media Group in the U.K. to design, art direct and produce their launch publication Natural Born Runner. An insightful magazine … Continue reading

April 11, 2013

Banff Ice Vodka

We recently developed a brand refresh with Beam Global for Banff Ice Vodka. Clear label on the front, updated tweak to the word mark and a new illustration for the … Continue reading

April 11, 2013

Dark Horse Canadian Whisky

Dark Horse Whisky – Alberta Premium’s Darker side. Dark Horse is a breakthrough whisky that is bolder, richer and discernibly Canadian. Our strategy was to take a type-driven approach to the … Continue reading

September 5, 2012

The Eddington Media Group

The Eddington Media Group is a U.K. based publishing firm that brings together a team of experts with a wealth of experience publishing high-quality, editorially driven magazines with a strong … Continue reading

August 22, 2012

Shoana Jensen – Everyday extraordinary.

Lifestyle expert and Cityline panelist Shoana Jensen provides inspiring yet attainable advice that makes it easy to live life beyond the ordinary. A vibrant and colourful palette supports her joyful … Continue reading

April 20, 2012

The Courvoisier Collective

We are extremely pleased to have been involved with Courvoisier’s latest creative initiative aimed at giving artists a platform, and mission, from which to interact and showcase their work. Working … Continue reading

June 27, 2011

University of Toronto Press Rebrand

We are pleased to showcase our recently completed brand refresh for University of Toronto Press. Our work with UTP Brand Manager Brian MacDonald has been very well received and the … Continue reading

January 5, 2011

V&A Truffles Brand identity

This is the brand work created for our new truffle importing company. Since truffles come in black and white – so was the approach to this design system.

November 10, 2010

Air Canada Cargo Rebrand + Strategy

Strano and Pettigrew recently rebranded Air Canada Cargo with, not only an overarching design system and ad campaign, but a complete “361°” brand strategy that has been employed both externally … Continue reading

November 10, 2010


Brand architects. Brand builders.

Strano + Pettigrew is a Toronto based creative firm with a passion for strategic design, fully integrated campaigns and brand building. S+PDA has always strived to pursue an architectural approach to projects—meaning a well-researched, strategic framework supports each and every execution.

With a strong emphasis on traditional typography, S+PDA develops compelling creative solutions in the areas of brand strategy, campaign development, visual identity, packaging, custom publishing, experiential, print design and new media.

The agency serves clients nationally and abroad, spanning a diverse range of industries, while always ensuring that the authenticity of a client’s brand is at the core of every execution.

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