Strano + Pettigrew Design Associates

Brand architects. Brand builders.

Category Archives: Campaign

Second Cup Home Brew

This recent project for Second Cup Coffee Co. was a fun combination of illustration and animation which ran on Air Canada’s onboard media channels – both video and print. Thanks to Three in a Box … Continue reading

January 5, 2016

Second Cup Coffee Co.—Frappé

Second Cup Coffee Co. introduced their new line of authentic espresso frappés in the summer of 2015. Hand made to order, subtly sweet and refreshingly bold, the Second Cup Coffee … Continue reading

May 30, 2015

Second Cup—Holiday 2014

We were very pleased to have been asked by Second Cup to design their 2014 holiday campaign. A challenge in the sense that one of Second Cup’s largest competitors uses traditional, seasonal … Continue reading

November 7, 2014

Second Cup—Flat White

Second Cup Canada has introduced the Flat White to its menu of espresso based coffees. Strano + Pettigrew was asked to develop a nation-wide launch campaign that would introduce this … Continue reading

September 16, 2014

Sauza Tequila Blue

Sauza Tequila is the  number one tequila in Quebec. To celebrate that achievement, and as a way of showing their appreciation, Sauza has introduced “Sauza Blue” to Quebec. We were … Continue reading

April 11, 2013

The Courvoisier Collective

We are extremely pleased to have been involved with Courvoisier’s latest creative initiative aimed at giving artists a platform, and mission, from which to interact and showcase their work. Working … Continue reading

June 27, 2011

Air Canada Cargo Rebrand + Strategy

Strano and Pettigrew recently rebranded Air Canada Cargo with, not only an overarching design system and ad campaign, but a complete “361°” brand strategy that has been employed both externally … Continue reading

November 10, 2010

Sauza Tequila Revolution Campaign

Strano and Pettigrew developed a campaign for Sauza Tequila’s online contest. The Tequila Revolution contest featured user generated content which asked participants to choose a side in the tequila revolution … Continue reading

November 10, 2010


Brand architects. Brand builders.

Strano + Pettigrew is a Toronto based creative firm with a passion for strategic design, fully integrated campaigns and brand building. S+PDA has always strived to pursue an architectural approach to projects—meaning a well-researched, strategic framework supports each and every execution.

With a strong emphasis on traditional typography, S+PDA develops compelling creative solutions in the areas of brand strategy, campaign development, visual identity, packaging, custom publishing, experiential, print design and new media.

The agency serves clients nationally and abroad, spanning a diverse range of industries, while always ensuring that the authenticity of a client’s brand is at the core of every execution.

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