Strano + Pettigrew Design Associates

Brand architects. Brand builders.

Author Archives: alstrano

Food Photography

S+PDA has a true passion for the food and beverage industry. Over the years we have had the opportunity to shoot some great product and work with talented photographers and … Continue reading

December 16, 2016

Packaging Design—Coffee

In 2014, following Second Cup’s rebranding, we were asked by their marketing team to look at redesigning their coffee packaging. Of all the creative explorations we developed, this was one of our … Continue reading

December 16, 2016

4Front Developments

4Front Developments is a custom home builder whose core focus is on modern design incorporating natural elements and personalized features. We developed a simple, contemporary symbol that represents the 4F of the brandname … Continue reading

December 6, 2016

The Wheatless Gourmet

The Wheatless Gourmet is a line of gluten-free hors d’oeuvres recently launched by VP Brokerage. With the trend in gluten-free meals well on the upswing, VP Brokerage is offering this … Continue reading

January 8, 2016

Second Cup Home Brew

This recent project for Second Cup Coffee Co. was a fun combination of illustration and animation which ran on Air Canada’s onboard media channels – both video and print. Thanks to Three in a Box … Continue reading

January 5, 2016

2015 Holiday wine labels, tissue + cards

Nothing says “Happy holidays” like a hearty bottle of Barolo. So this year for the holidays we decided to design some labels for our favourite Barolo to share with clients, … Continue reading

December 19, 2015

Second Cup Coffee Co.—Frappé

Second Cup Coffee Co. introduced their new line of authentic espresso frappés in the summer of 2015. Hand made to order, subtly sweet and refreshingly bold, the Second Cup Coffee … Continue reading

May 30, 2015


Anna Kari is a Canadian owned brand of beautiful, hand made knitwear. Stunning designs hand crafted by Anna Zygowski. Photography by Ian Ross Pettigrew                 … Continue reading

May 30, 2015

Dental Corporation Brand Identity

Dental Corporation is a leader in the development of dental business processes. As a world-class business partner to leading dental practices across Canada, Dental Corporation has made it their mission to “bring … Continue reading

November 11, 2014

Second Cup—Holiday 2014

We were very pleased to have been asked by Second Cup to design their 2014 holiday campaign. A challenge in the sense that one of Second Cup’s largest competitors uses traditional, seasonal … Continue reading

November 7, 2014

Second Cup—Flat White

Second Cup Canada has introduced the Flat White to its menu of espresso based coffees. Strano + Pettigrew was asked to develop a nation-wide launch campaign that would introduce this … Continue reading

September 16, 2014


Züküdla is a Canadian company dedicated to creating superior quality feeds that address the challenges faced by zoos, breeders and collectors alike. Their mission is to be the source for unique diets … Continue reading

August 12, 2013

Vintage Scooter

This is an older project we did a while back for Grenville printing. Capic supplied the photographers, we designed the book and Grenville did the printing. We were fortunate enough … Continue reading

June 3, 2013

Campbell & Lee Investment Management

Campbell & Lee—Well respected, independent wealth management firm lead by renowned investment and business expert Bruce Campbell.

April 12, 2013

Childhood Cancer Canada

The Childhood Cancer Canada Foundation was recently re-positioned as the champions of childhood cancer with a focus on “Victories.” Previously known as ”Childhood Cancer Foundation Candlelighters Canada” the name was simplified … Continue reading

April 11, 2013

Natural Born Runner Magazine

We’re so pleased to have been asked by The Eddington Media Group in the U.K. to design, art direct and produce their launch publication Natural Born Runner. An insightful magazine … Continue reading

April 11, 2013

Sauza Tequila Blue

Sauza Tequila is the  number one tequila in Quebec. To celebrate that achievement, and as a way of showing their appreciation, Sauza has introduced “Sauza Blue” to Quebec. We were … Continue reading

April 11, 2013

Banff Ice Vodka

We recently developed a brand refresh with Beam Global for Banff Ice Vodka. Clear label on the front, updated tweak to the word mark and a new illustration for the … Continue reading

April 11, 2013

Dark Horse Canadian Whisky

Dark Horse Whisky – Alberta Premium’s Darker side. Dark Horse is a breakthrough whisky that is bolder, richer and discernibly Canadian. Our strategy was to take a type-driven approach to the … Continue reading

September 5, 2012

The Eddington Media Group

The Eddington Media Group is a U.K. based publishing firm that brings together a team of experts with a wealth of experience publishing high-quality, editorially driven magazines with a strong … Continue reading

August 22, 2012

Shoana Jensen – Everyday extraordinary.

Lifestyle expert and Cityline panelist Shoana Jensen provides inspiring yet attainable advice that makes it easy to live life beyond the ordinary. A vibrant and colourful palette supports her joyful … Continue reading

April 20, 2012

Canadian Club Mixed & Ready – National Launch

Last year Strano and Pettigrew Design Associates were selected by Beam Global to design the primary and secondary packaging for the new Canadian Club pre-mixed, ready-to-drink brand extension. With a … Continue reading

March 14, 2012

The Courvoisier Collective

We are extremely pleased to have been involved with Courvoisier’s latest creative initiative aimed at giving artists a platform, and mission, from which to interact and showcase their work. Working … Continue reading

June 27, 2011

Canadian Club Mixed & Ready

Our latest packaging project for Beam Global Canada. Canadian Club just released two pre-mixed cocktail formulas, C.C. and Ginger and C.C. and Cola, just in time for summer. The mixed … Continue reading

June 27, 2011

Alberta Premium 30 Year Old Limited Edition

We recently finished the packaging on this true Canadian classic. A special thanks to Craig Samuel’s team at the S1 Group for the outstanding photography.

March 14, 2011

University of Toronto Press Rebrand

We are pleased to showcase our recently completed brand refresh for University of Toronto Press. Our work with UTP Brand Manager Brian MacDonald has been very well received and the … Continue reading

January 5, 2011

V&A Truffles Brand identity

This is the brand work created for our new truffle importing company. Since truffles come in black and white – so was the approach to this design system.

November 10, 2010

Air Canada Cargo Rebrand + Strategy

Strano and Pettigrew recently rebranded Air Canada Cargo with, not only an overarching design system and ad campaign, but a complete “361°” brand strategy that has been employed both externally … Continue reading

November 10, 2010

Sauza Tequila Revolution Campaign

Strano and Pettigrew developed a campaign for Sauza Tequila’s online contest. The Tequila Revolution contest featured user generated content which asked participants to choose a side in the tequila revolution … Continue reading

November 10, 2010


Brand architects. Brand builders.

Strano + Pettigrew is a Toronto based creative firm with a passion for strategic design, fully integrated campaigns and brand building. S+PDA has always strived to pursue an architectural approach to projects—meaning a well-researched, strategic framework supports each and every execution.

With a strong emphasis on traditional typography, S+PDA develops compelling creative solutions in the areas of brand strategy, campaign development, visual identity, packaging, custom publishing, experiential, print design and new media.

The agency serves clients nationally and abroad, spanning a diverse range of industries, while always ensuring that the authenticity of a client’s brand is at the core of every execution.

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