Strano + Pettigrew Design Associates

Brand architects. Brand builders.

Packaging Design—Coffee

In 2014, following Second Cup’s rebranding, we were asked by their marketing team to look at redesigning their coffee packaging. Of all the creative explorations we developed, this was one of our favourites.

sc-bags_group

blue_espresso_mild_sm blue_espresso_medium_sm blue_espresso_dark_sm

Second Cup Packaging Colour System

XXX

SC_Packaging_colour_system_2

Information

This entry was posted on December 16, 2016 by in Packaging.

STRANO + PETTIGREW DESIGN ASSOCIATES

Brand architects. Brand builders.

Strano + Pettigrew is a Toronto based creative firm with a passion for strategic design, fully integrated campaigns and brand building. S+PDA has always strived to pursue an architectural approach to projects—meaning a well-researched, strategic framework supports each and every execution.

With a strong emphasis on traditional typography, S+PDA develops compelling creative solutions in the areas of brand strategy, campaign development, visual identity, packaging, custom publishing, experiential, print design and new media.

The agency serves clients nationally and abroad, spanning a diverse range of industries, while always ensuring that the authenticity of a client’s brand is at the core of every execution.

Enter your email address to follow this blog and receive notifications of new posts by email.

Follow S+PDA on Twitter

%d bloggers like this: