Strano + Pettigrew Design Associates

Brand architects. Brand builders.

The Wheatless Gourmet

The Wheatless Gourmet is a line of gluten-free hors d’oeuvres recently launched by VP Brokerage. With the trend in gluten-free meals well on the upswing, VP Brokerage is offering this unique line of zero-gluten hors d’oeuvres perfect for entertaining.

S+PDA developed the naming, identity and an overall design system as well as the packaging for the entire line. A light, uncomplicated aesthetic with a delicate approach to typography is paired with simple, white backdrop food photography. Bon appétit!












WG_Pack_shots_spinach_epanada WG_Pack_shots_redpepper_tart WG_Pack_shots_kalamata_tart WG_Pack_shots_cranberry_tart WG_Pack_shots_apple_epanada wg_group_shot


This entry was posted on January 8, 2016 by in Identity, Packaging.


Brand architects. Brand builders.

Strano + Pettigrew is a Toronto based creative firm with a passion for strategic design, fully integrated campaigns and brand building. S+PDA has always strived to pursue an architectural approach to projects—meaning a well-researched, strategic framework supports each and every execution.

With a strong emphasis on traditional typography, S+PDA develops compelling creative solutions in the areas of brand strategy, campaign development, visual identity, packaging, custom publishing, experiential, print design and new media.

The agency serves clients nationally and abroad, spanning a diverse range of industries, while always ensuring that the authenticity of a client’s brand is at the core of every execution.

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