Strano + Pettigrew Design Associates

Brand architects. Brand builders.

Dental Corporation Brand Identity

Dental Corporation is a leader in the development of dental business processes. As a world-class business partner to leading dental practices across Canada, Dental Corporation has made it their mission to “bring a new level of business sophistication and collaboration, while delivering strategic resources to support dentists’ personal and professional growth.” Essentially—revolutionizing the business of dentistry.

Working with Dental Corporation’s Chief Operating Officer and their Director of Marketing, we developed a simplified brand identity and standardized typographic system that would differentiate Dental Corporation Canada from its global counterpart. The result is an elegant, structured design system that works to reflect Dental Corporation’s contemporary approach to the business of dentistry.



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This entry was posted on November 11, 2014 by in Brochure / Catalogue, Identity, Motion.


Brand architects. Brand builders.

Strano + Pettigrew is a Toronto based creative firm with a passion for strategic design, fully integrated campaigns and brand building. S+PDA has always strived to pursue an architectural approach to projects—meaning a well-researched, strategic framework supports each and every execution.

With a strong emphasis on traditional typography, S+PDA develops compelling creative solutions in the areas of brand strategy, campaign development, visual identity, packaging, custom publishing, experiential, print design and new media.

The agency serves clients nationally and abroad, spanning a diverse range of industries, while always ensuring that the authenticity of a client’s brand is at the core of every execution.

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