Brand architects. Brand builders.
Dental Corporation is a leader in the development of dental business processes. As a world-class business partner to leading dental practices across Canada, Dental Corporation has made it their mission to “bring a new level of business sophistication and collaboration, while delivering strategic resources to support dentists’ personal and professional growth.” Essentially—revolutionizing the business of dentistry.
Working with Dental Corporation’s Chief Operating Officer and their Director of Marketing, we developed a simplified brand identity and standardized typographic system that would differentiate Dental Corporation Canada from its global counterpart. The result is an elegant, structured design system that works to reflect Dental Corporation’s contemporary approach to the business of dentistry.