Strano + Pettigrew Design Associates

Brand architects. Brand builders.

Second Cup—Holiday 2014

We were very pleased to have been asked by Second Cup to design their 2014 holiday campaign. A challenge in the sense that one of Second Cup’s largest competitors uses traditional, seasonal colours for their holiday creative and corporate branding. To overcome that challenge we chose to use a colour palette that would stand out in a sea of red and green and add a level of sophistication to all of Second Cup’s holiday communications material. We also commissioned talented UK illustrator Laura Barnard to work with us in developing a very detailed illustration that would, not only represent a sense of community and holiday tradition but also, offer customers an opportunity to take a moment to lose themselves in the spirit of the holiday.

The social media response to our 2014 holiday cup design has been overwhelmingly positive. We couldn’t be happier!

Thanks again to Laura Barnard


Bag 0035 2014-11-06 Card 0141 2014-11-06 Cup 0527 2014-11-06 Cup 0605 2014-11-06 copy Cup 0605 2014-11-06



This entry was posted on November 7, 2014 by in Campaign, Packaging.


Brand architects. Brand builders.

Strano + Pettigrew is a Toronto based creative firm with a passion for strategic design, fully integrated campaigns and brand building. S+PDA has always strived to pursue an architectural approach to projects—meaning a well-researched, strategic framework supports each and every execution.

With a strong emphasis on traditional typography, S+PDA develops compelling creative solutions in the areas of brand strategy, campaign development, visual identity, packaging, custom publishing, experiential, print design and new media.

The agency serves clients nationally and abroad, spanning a diverse range of industries, while always ensuring that the authenticity of a client’s brand is at the core of every execution.

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