Strano + Pettigrew Design Associates

Brand architects. Brand builders.


Züküdla is a Canadian company dedicated to creating superior quality feeds that address the challenges faced by zoos, breeders and collectors alike. Their mission is to be the source for unique diets for zoo and exotic animals. Züküdla focuses on researching, creating, and marketing the highest quality diets for extraordinary animals through fostering relationships with zoos and institutions.

Because of their unmatched customer service and ability to tailor unique diets, our strategy was to position them in a manner that would differentiate them from much larger competitors – that differentiator is the ability to “Craft nutrition.”



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This entry was posted on August 12, 2013 by in Identity, Packaging, Strategy.


Brand architects. Brand builders.

Strano + Pettigrew is a Toronto based creative firm with a passion for strategic design, fully integrated campaigns and brand building. S+PDA has always strived to pursue an architectural approach to projects—meaning a well-researched, strategic framework supports each and every execution.

With a strong emphasis on traditional typography, S+PDA develops compelling creative solutions in the areas of brand strategy, campaign development, visual identity, packaging, custom publishing, experiential, print design and new media.

The agency serves clients nationally and abroad, spanning a diverse range of industries, while always ensuring that the authenticity of a client’s brand is at the core of every execution.

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