Strano + Pettigrew Design Associates

Brand architects. Brand builders.

Sauza Tequila Blue

Sauza Tequila is the  number one tequila in Quebec. To celebrate that achievement, and as a way of showing their appreciation, Sauza has introduced “Sauza Blue” to Quebec. We were asked to develop the outdoor campaign for this momentous occasion by celebrating Montreal’s love of celebrating. Montreal is known for it’s “Joie de vivre” or as we like to say “Joie de bleu.”

A special thanks to the extremely talented, U.K. illustrator Laura Barnard.

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This entry was posted on April 11, 2013 by in Campaign.

STRANO + PETTIGREW DESIGN ASSOCIATES

Brand architects. Brand builders.

Strano + Pettigrew is a Toronto based creative firm with a passion for strategic design, fully integrated campaigns and brand building. S+PDA has always strived to pursue an architectural approach to projects—meaning a well-researched, strategic framework supports each and every execution.

With a strong emphasis on traditional typography, S+PDA develops compelling creative solutions in the areas of brand strategy, campaign development, visual identity, packaging, custom publishing, experiential, print design and new media.

The agency serves clients nationally and abroad, spanning a diverse range of industries, while always ensuring that the authenticity of a client’s brand is at the core of every execution.

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