Strano + Pettigrew Design Associates

Brand architects. Brand builders.

Shoana Jensen – Everyday extraordinary.

Lifestyle expert and Cityline panelist Shoana Jensen provides inspiring yet attainable advice that makes it easy to live life beyond the ordinary. A vibrant and colourful palette supports her joyful enthusiasm. A beautifully designed serif typeface was chosen to amplify Shoana’s expert credentials while “Everyday extraordinary” captures her brand’s promise to provide attainable answers that enhance life’s everyday moments.

A custom “SJ” monogram was one of the first iterations for Shoana’s identity.


This entry was posted on April 20, 2012 by in Identity, Strategy.


Brand architects. Brand builders.

Strano + Pettigrew is a Toronto based creative firm with a passion for strategic design, fully integrated campaigns and brand building. S+PDA has always strived to pursue an architectural approach to projects—meaning a well-researched, strategic framework supports each and every execution.

With a strong emphasis on traditional typography, S+PDA develops compelling creative solutions in the areas of brand strategy, campaign development, visual identity, packaging, custom publishing, experiential, print design and new media.

The agency serves clients nationally and abroad, spanning a diverse range of industries, while always ensuring that the authenticity of a client’s brand is at the core of every execution.

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