Strano + Pettigrew Design Associates Blog

Smokey River Meat Company

alstrano — Tue, 18 Oct 2011 16:13:32 +0000

The Smokey River Meat Company is Better Food Conepts’ newest product line. We always enjoy the opportunity to work on a vintage style brand identity.

We thought it might be interesting to display some of the other iterations as well:

The Courvoisier Collective

alstrano — Mon, 27 Jun 2011 21:52:07 +0000

We are extremely pleased to have been involved with Courvoisier’s latest creative initiative aimed at giving artists a platform, and mission, from which to interact and showcase their work.

Working wi1th Courvoisier’s Canadian brand team, Strano and Pettigrew built on their “Art of the revolution” strategy to conceptualize the Courvoisier Collective. A “revolutionary” approach to communicating the brand’s values while providing artists with public exposure and a venue where they can exhibit their work.

Incorporating the global brand standards, Strano and Pettigrew developed the naming and design system for the Courvoisier Collective, designed the manifesto, QR code teaser campaign and the website—which will act as the main forum for submitting art and voting.

A huge thank you to Nina Knezevic and Deepti Gurkar for giving us the opportunity to work on this truly revolutionary project.

Canadian Club Mixed & Ready.

alstrano — Mon, 27 Jun 2011 20:24:46 +0000

Our latest packaging project for Beam Global Canada. Canadian Club just released two pre-mixed cocktail formulas, C.C. and Ginger and C.C. and Cola, just in time for summer.

The mixed and ready products are available in cans and bottles—we were asked to design and produce both the primary and secondary packaging.

Congratulations to Beam Global for a successful new product launch

Alberta Premium 30 Year Old Limited Edition

alstrano — Mon, 14 Mar 2011 21:12:23 +0000

We recently finished the packaging on this true Canadian classic.

A special thanks to Craig Samuel’s team at the S1 Group for the outstanding photography.

University of Toronto Press Rebrand

alstrano — Wed, 05 Jan 2011 21:07:27 +0000

We are pleased to showcase our recently completed brand refresh for University of Toronto Press. Our work with UTP Brand Manager Brian MacDonald has been very well received and the feedback has been overwhelmingly positive. We look forward to watching the new brand and design system unfold over time.

S+PDA . V&A Truffles Brand identity

alstrano — Thu, 11 Nov 2010 02:07:24 +0000

This is the brand work created for our new truffle importing company. Since truffles come in black ad white – so was the approach to this design system.

S+PDA . Banff Ice Package Design Concept

alstrano — Thu, 11 Nov 2010 01:48:02 +0000

Strano and Pettigrew was asked to come up with some alternate package designs for Canadian vodka – Banff Ice.
This one of our favourites.

S+PDA . Air Canada Cargo Rebrand + Strategy

alstrano — Thu, 11 Nov 2010 01:41:27 +0000

Strano and Pettigrew recently rebranded Air Canada Cargo with, not only an overarching design system and ad campaign, but a complete “361°” brand strategy that has been employed both externally and internally.

S+PDA . Sauza Tequila Revolution Campaign

alstrano — Thu, 11 Nov 2010 00:50:27 +0000

Strano and Pettigrew developed a campaign for Sauza Tequila’s online contest.

The Tequila Revolution contest featured user generated content which asked participants to choose a side in the tequila revolution – Sauza Classic or New Sauza Sin