Smokey River Meat Company
The Smokey River Meat Company is Better Food Conepts’ newest product line. We always enjoy the opportunity to work on a vintage style brand identity. We thought it might be interesting to display some of the other iterations as well:
The Courvoisier Collective
We are extremely pleased to have been involved with Courvoisier’s latest creative initiative aimed at giving artists a platform, and mission, from which to interact and showcase their work. Working wi1th Courvoisier’s Canadian brand team, Strano and Pettigrew built on their “Art of the revolution” strategy to conceptualize the Courvoisier Collective. A “revolutionary” approach to … Read more
Canadian Club Mixed & Ready.
Our latest packaging project for Beam Global Canada. Canadian Club just released two pre-mixed cocktail formulas, C.C. and Ginger and C.C. and Cola, just in time for summer. The mixed and ready products are available in cans and bottles—we were asked to design and produce both the primary and secondary packaging. Congratulations to Beam Global … Read more
Alberta Premium 30 Year Old Limited Edition
We recently finished the packaging on this true Canadian classic. A special thanks to Craig Samuel’s team at the S1 Group for the outstanding photography.
University of Toronto Press Rebrand
We are pleased to showcase our recently completed brand refresh for University of Toronto Press. Our work with UTP Brand Manager Brian MacDonald has been very well received and the feedback has been overwhelmingly positive. We look forward to watching the new brand and design system unfold over time.
S+PDA . V&A Truffles Brand identity
This is the brand work created for our new truffle importing company. Since truffles come in black ad white – so was the approach to this design system.
S+PDA . Banff Ice Package Design Concept
Strano and Pettigrew was asked to come up with some alternate package designs for Canadian vodka – Banff Ice. This one of our favourites.
S+PDA . Air Canada Cargo Rebrand + Strategy
Strano and Pettigrew recently rebranded Air Canada Cargo with, not only an overarching design system and ad campaign, but a complete “361°” brand strategy that has been employed both externally and internally.
S+PDA . Sauza Tequila Revolution Campaign
Strano and Pettigrew developed a campaign for Sauza Tequila’s online contest. The Tequila Revolution contest featured user generated content which asked participants to choose a side in the tequila revolution – Sauza Classic or New Sauza Sin








