Smokey River Meat Company
The Smokey River Meat Company is Better Food Conepts’ newest product line. We always enjoy the opportunity to work on a vintage style brand identity. We thought it might be interesting to display some of the other iterations as well:
The Courvoisier Collective
We are extremely pleased to have been involved with Courvoisier’s latest creative initiative aimed at giving artists a platform, and mission, from which to interact and showcase their work. Working wi1th Courvoisier’s Canadian brand team, Strano and Pettigrew built on their “Art of the revolution” strategy to conceptualize the Courvoisier Collective. A “revolutionary” approach to … Read more
University of Toronto Press Rebrand
We are pleased to showcase our recently completed brand refresh for University of Toronto Press. Our work with UTP Brand Manager Brian MacDonald has been very well received and the feedback has been overwhelmingly positive. We look forward to watching the new brand and design system unfold over time.
S+PDA . V&A Truffles Brand identity
This is the brand work created for our new truffle importing company. Since truffles come in black ad white – so was the approach to this design system.
S+PDA . Air Canada Cargo Rebrand + Strategy
Strano and Pettigrew recently rebranded Air Canada Cargo with, not only an overarching design system and ad campaign, but a complete “361°” brand strategy that has been employed both externally and internally.




