Lifestyle expert and Cityline panelist Shoana Jensen provides inspiring yet attainable advice that makes it easy to live life beyond the ordinary. A vibrant and colourful palette supports her joyful enthusiasm. A beautifully designed serif typeface was chosen to amplify Shoana’s expert credentials while “Everyday extraordinary” captures her brand’s promise to provide attainable answers that enhance life’s everyday moments.
A custom “SJ” monogram was one of the first iterations for Shoana’s identity.