The Courvoisier Collective

We are extremely pleased to have been involved with Courvoisier’s latest creative initiative aimed at giving artists a platform, and mission, from which to interact and showcase their work.

Working with Courvoisier’s Canadian brand team, Strano and Pettigrew built on their “Art of the revolution” strategy to conceptualize the Courvoisier Collective. A “revolutionary” approach to communicating the brand’s values while providing artists with public exposure and a venue where they can exhibit their work.

Incorporating the global brand standards, Strano and Pettigrew developed the naming and design system for the Courvoisier Collective, designed the manifesto, QR code teaser campaign and the website—which will act as the main forum for submitting art and voting.

A huge thank you to Nina Knezevic and Deepti Gurkar for giving us the opportunity to work on this truly revolutionary project.